1. Introduction
LinkedIn Ads vs Google Ads stands as a pivotal choice for B2B marketers aiming to generate high-quality leads within Pakistan’s competitive digital landscape. In this comparison, we’ll dissect cost-per-click, lead quality, return on investment, and targeting precision to help you choose the most effective platform for your Digital Marketing Agency in Lahore.
2. Cost Comparison (CPC)
2.1 Google Ads
Google Ads typically delivers a lower average CPC of PKR 300–1,200, making it ideal for bottom-of-funnel demand capture.
2.2 LinkedIn Ads
LinkedIn Ads commands higher CPC, averaging PKR 600–2,500, but offers precision targeting of decision-makers and enterprise accounts.
![CPC comparison infographic]
3. Lead Quality and Funnel Positioning
3.1 Google Ads Leads
- Capture high-intent search traffic ready to convert
- Broader quality range requires extra sales-team qualification
3.2 LinkedIn Ads Leads
- Targeted by job title, industry, company size—ideal for ABM
- Fewer leads but higher lead-to-opportunity rates and customer lifetime value
![Lead quality funnel infographic]
4. Return on Investment (ROI)
A blended strategy often yields the best ROI:
- Google Ads for scaling volume at lower cost
- LinkedIn Ads for high-value enterprise deals with long-term revenue
Case studies show LinkedIn campaigns can achieve up to 30% higher deal values despite 25–50% higher CPL on average.
![ROI comparison infographic]
5. Platform Targeting & Use Cases
| Aspect | Google Ads | LinkedIn Ads |
| Targeting | Keywords, search intent | Professional attributes (titles, companies) |
| Funnel Stage | Bottom-of-funnel (demo requests, trials) | Top/mid-funnel (ABM, thought leadership) |
| Ideal Industries | Self-service SaaS, eCommerce | Enterprise SaaS, B2B services |
| Scalability | High search volume, broad reach | Precise, niche accounts |
6. SEO & Content Strategy
To maximize organic visibility around LinkedIn Ads vs Google Ads, incorporate the primary keyword naturally in headings and body copy at least 10 times, and embed secondary keywords like Digital Marketing Agency Near Me, Faseeh Lall & Co, and Digital Marketing Agency in Lahore throughout.
7. Branded Call-to-Action
Ready to elevate your B2B lead generation? Partner with Faseeh Lall & Co—the premier Digital Marketing Agency in Lahore—and harness the combined power of Google Ads and LinkedIn Ads for unstoppable growth.
Contact us today to book your strategy session!