- Why Learn How to Advertise on LinkedIn?
LinkedIn boasts 15.76 million active users in Pakistan—6.8 percent of the population—making it the premier platform for reaching decision-makers in finance, tech, and corporate sectors. Understanding how to advertise on LinkedIn is crucial because:
- Purchase intent on LinkedIn is 33 times higher than on other social channels.
- Monthly searches for how to advertise on LinkedIn in Pakistan exceed 2,200.
- Ads on LinkedIn allow micro-targeting by job title, company size, industry, seniority, skills, and education.
As Faseeh Lall & Co, we recognize that a well-executed LinkedIn campaign can transform a brand’s lead funnel overnight.
2. Campaign Setup: Doubling Leads with LinkedIn Ads
We structured our how to advertise on LinkedIn campaign into three phases: planning, execution, and optimization.
2.1 Planning Your LinkedIn Advertising Strategy
- Define clear objectives: awareness vs. lead generation vs. conversion.
- Build audience segments: C-suite executives in Lahore, Karachi, and Islamabad.
- Allocate budget: a minimum daily spend of Rs. 1,500, scaling to Rs. 50,000 per month.
2.2 Executing the Ads
- Sponsored Content native ads drove initial impressions.
- Message Ads delivered personalized inbox invitations.
- Dynamic Ads auto-personalized visuals to each member’s profile data.
- Text Ads provided cost-effective top-of-funnel reach.
2.3 Optimizing In Real Time
- Implement conversion tracking to tie clicks back to lead submissions.
- A/B test headlines, creatives, and calls to action.
- Adjust bids to maintain CPC of Rs. 500–800, CPM of Rs. 1,200–1,800, and CPS of Rs. 150.
By following this blueprint for how to advertise on LinkedIn, we saw a 2× jump in MQLs within the first month.
Lead Growth Over 30 Days
Our daily lead count climbed from 50 to 100 within 30 days, illustrating the power of mastering how to advertise on LinkedIn.
3. Key Results and Metrics
- 2× increase in qualified leads in 30 days
- 40 percent improvement in lead quality through targeted audience refinement
- Cost per Lead reduced by 25 percent thanks to bid optimization
- Engagement Rate averaging 5.5 percent—far above the 1 percent benchmark
LinkedIn Ad Costs Breakdown
Understanding costs is essential when learning how to advertise on LinkedIn. Our campaigns maintained:
- CPC: Rs. 500–800
- CPM: Rs. 1,200–1,800
- CPS: Rs. 150
4. Optimizing Your LinkedIn Advertising Strategy
To truly excel at how to advertise on LinkedIn, integrate these advanced tactics:
- Hyper-Targeting
- Layer job titles, company names, and member skills to hone in on high-value accounts.
- Use company targeting to reach specific organizations for account-based marketing.
- Leverage location targeting down to city districts for local service campaigns.
- Creative Best Practices
- Lead with professional-grade visuals, minimal text, and clear CTAs.
- Use video ads where possible—LinkedIn video consumption grew 34 percent year-over-year.
- Rotate banners and messages to prevent ad fatigue.
- Data-Driven Optimization
- Regularly review click-through, conversion, and cost metrics.
- Shift budget toward high-performing segments.
- Employ automated bid strategies within LinkedIn Campaign Manager for maximum delivery.
Advanced Targeting Options
Icons here visualize job title, location, industry, and skills filters—critical for success in learning how to advertise on LinkedIn.
5. Next Steps and Teaser for Next Article
Congratulations—by following our How to Advertise on LinkedIn case study, you now have a proven roadmap to double leads within a month. Next, we’ll dive into how to integrate organic LinkedIn content marketing to further boost ad performance, featuring insights from our specialist Minahil Aatif and seasoned strategist Faseeh Lall.
Ready to master LinkedIn advertising? Contact Faseeh Lall & Co, the premier Digital Marketing Agency in Lahore and your trusted partner for B2B lead generation. Let us guide you through every step of how to advertise on LinkedIn and amplify your ROI.