Unlock optimal reach and efficiency with LinkedIn ads targeting strategies that match audience sizes to campaign objectives.

1. Understanding Audience Size Benchmarks

LinkedIn’s minimum audience to launch any campaign is 300 members, but best practices vary by ad format:

Infographic:
![Recommended LinkedIn Ads Audience Sizes Infographic]

Recommended LinkedIn Ads Audience Sizes Infographic

• Retargeting: 300–10,000 members

• Text Ads: 60,000–400,000 members

• Sponsored Content: 30,000–100,000 members

These ranges balance reach, relevance, and cost.

2. Small vs. Medium vs. Large Audiences

Audience size impacts performance:

Infographic:
![Audience Size Impact Infographic]

Audience Size Impact Infographic

• Small (<20k):
  • Hyper-precise targeting

  • Higher cost per click

  • Ideal for niche ABM

• Medium (20k–80k):
  • Sweet spot for efficiency

  • Balanced CPC & volume

  • Optimal for B2B demand gen

• Large (>80k):
  • Broad reach

  • Lower CPC

  • Best for top-funnel awareness

3. Aligning Audience Size with Objectives

1. Awareness (Top-Funnel)
   • Large audiences (>100k) for brand reach

   • Use Sponsored Content or Display

2. Consideration (Mid-Funnel)
   • Medium audiences (30k–80k) to engage relevant prospects

   • Leverage Document Ads and Video Ads

3. Conversion (Bottom-Funnel)
   • Small audiences (300–20k) for high-intent retargeting

   • Use Lead Gen Forms and Conversation Ads

4. Targeting Tips & Best Practices

• Start broad (50k+) then narrow based on demographic performance

• Exclude irrelevant segments to refine reach

• Combine facets: company size, job function, and seniority

• Upload company/existing contact lists for precise ABM

• A/B test audience sizes: run each variant ≥2 weeks or 200 clicks

5. Data-Driven Adjustments

• Monitor CPC and CPM benchmarks (CPC ≈ $5.58, CPM ≈ $33.80)

• Use LinkedIn’s forecast tool in Campaign Manager for real-time estimates

• Adjust bids and creative based on CPM and conversion data

• Scale successful segments and pause underperforming ones

CTA: Ready to optimize your LinkedIn ads targeting? Partner with Faseeh Lall & Co, your Digital Marketing Agency in Lahore, for data-backed audience strategies that drive results.